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Ceridwyn A King

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Ceridwyn A King

  • School of Sport, Tourism and Hospitality Management

    • Tourism and Hospitality Management

      • Associate Professor

Biography

Ceridwyn King joined the School of Tourism and Hospitality Management in 2011 as an Assistant Professor. With an extensive marketing background, Dr. King is an experienced industry consultant and researcher. Prior to becoming an academic, she served as the head of marketing for Conrad Jupiters Hotel and Casino, a 609-room facility with five restaurants, nine bars, a convention center and an international showroom on the Gold Coast, Australia. She has also held various marketing positions with Starwood Hotels and Resorts and was the founder and principle consultant for Seed – Strategic Marketing Solutions. Prior to joining Temple University, Dr. King served as a senior lecturer at Griffith University in the Griffith Business School’s Department of Tourism, Leisure, Hotel and Sport Management.

Her research focuses on service management and marketing, with an emphasis on the internal stakeholder’s role in realizing marketing strategies to create competitively sustainable service experiences. To date, she has published 39 peer-reviewed journal articles, 2 book chapters and 36 refereed national and international conference proceedings.

In recognition of her research and teaching accomplishments since joining the STHM faculty, Dr. King was named to the Dean’s Research Honor Roll in 2014 & 2013 and was awarded the Outstanding Teacher Award in 2014. In 2017 she was the recipient of the Paul Anderson Research Fellowship. She also plays an active role in developing and promoting the school’s endeavors, previously as the Director of Programs – Tourism and Hospitality and most recently through her leadership as Department Chair - Tourism and Hospitality Management.

In addition to lecturing at Griffith and conducting research, Dr. King earned her bachelor’s degree in Hotel Management, her master’s degree in Marketing Management and her PhD in Marketing, all from Griffith.

Courses Taught

Number

Name

Level

THM 3396

Marketing in Tourism and Hospitality

Undergraduate

THM 5311

Service Management for the Tourism and Hospitality Industry

Graduate

THM 5317

Tourism and Hospitality Management Consulting Project

Graduate

Selected Publications

Recent

  • King, C., Madera, J., Lee, L., Murillo, E., Baum, T., & Solnet, D. (2021). Reimagining attraction and retention of hospitality management talent– A multilevel identity perspective. Journal of Business Research, 136, 251-262. doi: 10.1016/j.jbusres.2021.07.044.

  • So, K., Kim, H., & King, C. (2021). The thematic evolution of customer engagement research: a comparative systematic review and bibliometric analysis. International Journal of Contemporary Hospitality Management, 33(10), 3585-3609. doi: 10.1108/IJCHM-04-2021-0470.

  • Garmaroudi, S.A., King, C., & Lu, L. (2021). Social servicescape's impact on customer perceptions of the hospitality brand – The role of branded social cues. International Journal of Hospitality Management, 93. doi: 10.1016/j.ijhm.2020.102774.

  • Wu, L., He, Z., King, C., & Mattila, A. (2021). In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants. International Journal of Hospitality Management, 92. doi: 10.1016/j.ijhm.2020.102735.

  • King, C., So, K., DiPietro, R., & Grace, D. (2020). Enhancing employee voice to advance the hospitality organization's marketing capabilities: A multilevel perspective. International Journal of Hospitality Management, 91. doi: 10.1016/j.ijhm.2020.102657.

  • Lu, L., Cai, R., & King, C. (2020). Building trust through a personal touch: Consumer response to service failure and recovery of home-sharing. Journal of Business Research, 117, 99-111. doi: 10.1016/j.jbusres.2020.05.049.

  • Wegner, C., King, C., & Jordan, J. (2020). The role of organizational membership in overcoming dissonant sport activity identities. Sport Management Review, 23(3), 455-468. doi: 10.1016/j.smr.2019.05.004.

  • Xiong, L. & King, C. (2020). Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior. Journal of Hospitality and Tourism Research, 44(4), 567-596. doi: 10.1177/1096348020905360.

  • Wu, L., King, C., Lu, L., & Guchait, P. (2020). Hospitality aesthetic labor management: Consumers’ and prospective employees’ perspectives of hospitality brands. International Journal of Hospitality Management, 87. doi: 10.1016/j.ijhm.2019.102373.

  • Grace, D., Ross, M., & King, C. (2020). Brand fidelity: Scale development and validation. Journal of Retailing and Consumer Services, 52. doi: 10.1016/j.jretconser.2019.101908.

  • Murillo, E. & King, C. (2019). Why do employees respond to hospitality talent management: An examination of a Latin American restaurant chain. International Journal of Contemporary Hospitality Management, 31(10), 4021-4042. doi: 10.1108/IJCHM-10-2018-0871.

  • Murillo, E. & King, C. (2019). Examining the drivers of employee brand understanding: a longitudinal study. Journal of Product and Brand Management, 28(7), 893-907. doi: 10.1108/JPBM-09-2018-2007.

  • Aksoy, L., King, C., & Chun, H. (2019). Evolving service thinking: disruption and opportunity in hospitality and tourism. Journal of Service Management, 30(4), 449-451. doi: 10.1108/JOSM-07-2019-413.

  • Xiong, L., So, K., Wu, L., & King, C. (2019). Speaking up because it's my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations. International Journal of Hospitality Management, 83, 274-282. doi: 10.1016/j.ijhm.2018.11.006.

  • Xiong, L. & King, C. (2019). Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization. Journal of Hospitality and Tourism Management, 40, 67-76. doi: 10.1016/j.jhtm.2019.06.006.

  • King, C., Murillo, E., Wei, W., Madera, J., Tews, M., Israeli, A., & Kong, L. (2019). Towards a shared understanding of the service experience – a hospitality stakeholder approach. Journal of Service Management, 30(3), 410-428. doi: 10.1108/JOSM-11-2018-0375.

  • Wu, L., So, K., Xiong, L., & King, C. (2019). The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures. International Journal of Contemporary Hospitality Management, 31(1), 21-40. doi: 10.1108/IJCHM-08-2017-0500.

  • Grace, D., Ross, M., & King, C. (2018). Brand fidelity: a relationship maintenance perspective. Journal of Brand Management, 1-14. doi: 10.1057/s41262-018-0127-z.

  • So, K., Wu, L., Xiong, L., & King, C. (2018). Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification. Journal of Travel Research, 57(6), 727-742. doi: 10.1177/0047287517718354.

  • Xiong, L. & King, C. (2018). Too much of a good thing? Examining how proactive personality affects employee brand performance under formal and informal organizational support. International Journal of Hospitality Management, 68, 12-22. doi: 10.1016/j.ijhm.2017.09.007.

  • King, C., Murillo, E., & Lee, H. (2017). The effects of generational work values on employee brand attitude and behavior: A multi-group analysis. International Journal of Hospitality Management, 66, 92-105. doi: 10.1016/j.ijhm.2017.07.006.

  • So, K., King, C., Hudson, S., & Meng, F. (2017). The missing link in building customer brand identification: The role of brand attractiveness. Tourism Management, 59, 640-651. doi: 10.1016/j.tourman.2016.09.013.

  • King, C. (2017). Brand management – standing out from the crowd: A review and research agenda for hospitality management. International Journal of Contemporary Hospitality Management, 29(1), 115-140. doi: 10.1108/IJCHM-12-2015-0711.

  • Grace, D., King, C., & Iacono, J.L. (2017). Workplace relationship cohesion: an internal customers’ perspective. Journal of Service Theory and Practice, 27(1), 129-150. doi: 10.1108/JSTP-07-2015-0175.