Temple University cherry "T" logo

School or College Name

Search Keywords

Crystal Reeck

Profile Picture of Crystal Reeck

Crystal Reeck

  • Fox School of Business and Management

    • Marketing

      • Assistant Professor

Biography

Dr. Crystal Reeck joins the faculty from Columbia University’s School of Business, where she served as a Postdoctoral Research Scholar and Adjunct Assistant Professor in the Decision Making and Negotiations Cross Disciplinary area.

She has accepted a Tenure-Track appointment as an Assistant Professor at the Fox School, where she’ll also serve as one of three principal investigators at the Center for Neural Decision Making.

Combining both neuroscience and behavioral approaches, her research examines how emotions influence decision making and how different strategies and ways of thinking help people manage that influence. Her research interests include consumer behavior, emotion regulation and decision making. She has published her research in peer-reviewed journals that span multiple fields, including Science, Journal of Cognitive Neuroscience and the Journal of Experimental Social Psychology.

Dr. Reeck is the 2014 recipient of the Innovation Award from the Social and Affective Neuroscience Society, in addition to numerous competitive training and travel awards. Her work has been featured in media outlets, such as Bloomberg Businessweek and funded by national granting agencies, including the National Science Foundation and the American Psychological Association.

She completed both her Bachelor’s and Master’s degrees at Stanford University. She holds a Ph.D. in psychology and neuroscience from Duke University.

Research Interests

  • consumer behavior
  • emotion regulation and decision making

Courses Taught

Number

Name

Level

MKTG 3509

Customer Data Analytics

Undergraduate

BA 9207

Quantitative Research Methods II

Graduate

Selected Publications

Recent

  • Wang, K., Goldenberg, A., Dorison, C.A., Miller, J.K., Uusberg, A., Lerner, J.S., Gross, J.J., Agesin, B.B., Bernardo, M., Campos, O., Eudave, L., Grzech, K., Ozery, D.H., Jackson, E.A., Garcia, E.O.L., Drexler, S.M., Jurković, A.P., Rana, K., Wilson, J.P., Antoniadi, M., Desai, K., Gialitaki, Z., Kushnir, E., Nadif, K., Bravo, O.N., Nauman, R., Oosterlinck, M., Pantazi, M., Pilecka, N., Szabelska, A., Steenkiste, I.v., Filip, K., Bozdoc, A.I., Marcu, G.M., Agadullina, E., Adamkovič, M., Roczniewska, M., Reyna, C., Kassianos, A.P., Westerlund, M., Ahlgren, L., Pöntinen, S., Adetula, G.A., Dursun, P., Arinze, A.I., Arinze, N.C., Ogbonnaya, C.E., Ndukaihe, I.L., Dalgar, I., Akkas, H., Macapagal, P.M., Lewis, S., Metin-Orta, I., Foroni, F., Willis, M., Santos, A.C., Mokady, A., Reggev, N., Kurfali, M.A., Vasilev, M.R., Nock, N.L., Parzuchowski, M., Barría, M.F.E., Vranka, M., Kohlová, M.B., Ropovik, I., Harutyunyan, M., Wang, C., Yao, E., Becker, M., Manunta, E., Kaminski, G., Marko, D., Evans, K., Lewis, D.M., Findor, A., Landry, A.T., Aruta, J.J.B., Ortiz, M.S., Vally, Z., Pronizius, E., Voracek, M., Lamm, C., Grinberg, M., Li, R., Valentova, J.V., Mioni, G., Cellini, N., Chen, S., Zickfeld, J., Moon, K., Azab, H., Levy, N., Karababa, A., Beaudry, J.L., Boucher, L., Collins, W.M., Todsen, A.L., Schie, K.v., Vintr, J., Bavolar, J., Kaliska, L., Križanić, V., Samojlenko, L., Pourafshari, R., Geiger, S.J., Beitner, J., Warmelink, L., Ross, R.M., Stephen, I.D., Hostler, T.J., Azouaghe, S., McCarthy, R., Szala, A., Grano, C., Solorzano, C.S., Anjum, G., Jimenez-Leal, W., Bradford, M., Pérez, L.C., Vásquez, J.E.C., Galindo-Caballero, O.J., Vargas-Nieto, J.C., Kácha, O., Arvanitis, A., Xiao, Q., Cárcamo, R., Zorjan, S., Tajchman, Z., Vilares, I., Pavlacic, J.M., Kunst, J.R., Tamnes, C.K., Bastian, C.C.v., Atari, M., Sharifian, M., Hricova, M., Kačmár, P., Schrötter, J., Rahal, R., Cohen, N., FatahModarres, S., Zrimsek, M., Zakharov, I., Koehn, M.A., Esteban-Serna, C., Calin-Jageman, R.J., Krafnick, A.J., Å trukelj, E., Isager, P.M., Urban, J., Silva, J.R., Martončik, M., Očovaj, S.B., Å akan, D., Kuzminska, A.O., Djordjevic, J.M., Almeida, I.A., Ferreira, A., Lazarevic, L.B., Manley, H., Ricaurte, D.Z., Monteiro, R.P., Etabari, Z., Musser, E., Dunleavy, D., Chou, W., Godbersen, H., Ruiz-Fernández, S., Reeck, C., Batres, C., Kirgizova, K., Muminov, A., Azevedo, F., Alvarez, D.S., Butt, M.M., Lee, J.M., Chen, Z., Verbruggen, F., Ziano, I., Tümer, M., Charyate, A.C., Dubrov, D., Rivera, M.d.C.M.T., Aberson, C., Pálfi, B., Maldonado, M.A., Hubena, B., Sacakli, A., Ceary, C.D., Richard, K.L., Singer, G., Perillo, J.T., Ballantyne, T., Cyrus-Lai, W., Fedotov, M., Du, H., Wielgus, M., Pit, I.L., HruÅ¡ka, M., Sousa, D., Aczel, B., Szaszi, B., Adamus, S., Barzykowski, K., Micheli, L., Schmidt, N., Zsido, A.N., Paruzel-Czachura, M., Bialek, M., Kowal, M., Sorokowska, A., Misiak, M., Mola, D., Ortiz, M.V., Correa, P.S., Belaus, A., Muchembled, F., Ribeiro, R.R., Arriaga, P., Oliveira, R., Vaughn, L.A., Szwed, P., Kossowska, M., Czarnek, G., Kielińska, J., Antazo, B., Betlehem, R., Stieger, S., Nilsonne, G., Simonovic, N., Taber, J., Gourdon-Kanhukamwe, A., Domurat, A., Ihaya, K., Yamada, Y., Urooj, A., Gill, T., Čadek, M., Bylinina, L., Messerschmidt, J., Kurfalı, M., Adetula, A., Baklanova, E., Albayrak-Aydemir, N., Kappes, H.B., Gjoneska, B., House, T., Jones, M.V., Berkessel, J.B., Chopik, W.J., Çoksan, S., Seehuus, M., Khaoudi, A., Bokkour, A., Arabi, K.A.E., Djamai, I., Iyer, A., Parashar, N., Adiguzel, A., Kocalar, H.E., Bundt, C., Norton, J.O., Papadatou-Pastou, M., Rosa-Gomez, A.D.l., Ankushev, V., Bogatyreva, N., Grigoryev, D., Ivanov, A., Prusova, I., Romanova, M., Sarieva, I., Terskova, M., Hristova, E., Kadreva, V.H., Janak, A., Schei, V., Sverdrup, T.E., Askelund, A.D., Pineda, L.M.S., Krupić, D., Levitan, C.A., Johannes, N., Ouherrou, N., Say, N., Sinkolova, S., Janjić, K., Stojanovska, M., Stojanovska, D., Khosla, M., Thomas, A.G., Kung, F.Y., Bijlstra, G., Mosannenzadeh, F., Balci, B.B., Reips, U., Baskin, E., Ishkhanyan, B., Czamanski-Cohen, J., Dixson, B.J.W., Moreau, D., Sutherland, C.A., Chuan-Peng, H., Noone, C., Flowe, H., Anne, M., Janssen, S.M., Topor, M., Majeed, N.M., Kunisato, Y., Yu, K., Daches, S., Hartanto, A., Vdovic, M., Anton-Boicuk, L., Forbes, P.A., Kamburidis, J., Marinova, E., Nedelcheva-Datsova, M., Rachev, N.R., Stoyanova, A., Schmidt, K., Suchow, J.W., Koptjevskaja-Tamm, M., Jernsäther, T., Olofsson, J.K., Bialobrzeska, O., Marszalek, M., Tatachari, S., Afhami, R., Law, W., Antfolk, J., Žuro, B., Doren, N.V., Soto, J.A., Searston, R., Miranda, J., Damnjanović, K., Yeung, S.K., Krupić, D., Hoyer, K., Jaeger, B., Ren, D., Pfuhl, G., Klevjer, K., Corral-Frías, N.S., Frias-Armenta, M., Lucas, M.Y., Torres, A.O., Toro, M., Delgado, L.G.J., Vega, D., Solas, S.Ã., Vilar, R., Massoni, S., Frizzo, T., Bran, A., Vaidis, D.C., Vieira, L., Paris, B., Capizzi, M., Coelho, G.L.d.H., Greenburgh, A., Whitt, C.M., Tullett, A.M., Du, X., Volz, L., Bosma, M.J., Karaarslan, C., Sarıoğuz, E., Allred, T.B., Korbmacher, M., Colloff, M.F., Lima, T.J., Ribeiro, M.F.F., Verharen, J.P., Karekla, M., Karashiali, C., Sunami, N., Jaremka, L.M., Storage, D., Habib, S., Studzinska, A., Hanel, P.H., Holford, D.L., Sirota, M., Wolfe, K., Chiu, F., Theodoropoulou, A., Ahn, E.R., Lin, Y., Westgate, E.C., Brohmer, H., Hofer, G., Dujols, O., Vezirian, K., Feldman, G., Travaglino, G.A., Ahmed, A., Li, M., Bosch, J., Torunsky, N., Bai, H., Manavalan, M., Song, X., Walczak, R.B., Zdybek, P., Friedemann, M., Rosa, A.D., Kozma, L., Alves, S.G., Lins, S., Pinto, I.R., Correia, R.C., Babinčák, P., Banik, G., Rojas-Berscia, L.M., Varella, M.A., Uttley, J., Beshears, J.E., Thommesen, K.K., Behzadnia, B., Geniole, S.N., Silan, M.A., Maturan, P.L.G., Vilsmeier, J.K., Tran, U.S., Izquierdo, S.M., Mensink, M.C., Sorokowski, P., Groyecka-Bernard, A., Radtke, T., Adoric, V.C., Carpentier, J., Özdoğru, A.A., Joy-Gaba, J.A., Hedgebeth, M.V., Ishii, T., Wichman, A.L., Röer, J.P., Ostermann, T., Davis, W.E., Suter, L., Papachristopoulos, K., Zabel, C., Ebersole, C.R., Chartier, C.R., Mallik, P.R., Urry, H.L., Buchanan, E.M., Coles, N.A., Primbs, M.A., Basnight-Brown, D.M., IJzerman, H., Forscher, P.S., & Moshontz, H. A multi-country test of brief reappraisal interventions on emotions during the COVID-19 pandemic. Nature Human Behaviour, 5(8), 1089-1110. Springer Science and Business Media LLC. doi: 10.1038/s41562-021-01173-x.

  • Mrkva, K., Posner, N., Reeck, C., & Johnson, E. (2021). Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge. Journal of Marketing, 85(4), 67-84. doi: 10.1177/0022242921993186.

  • Reeck, C., Figner, B., Weber, E.U., Steffener, J., Krosch, A.R., Wager, T.D., & Johnson, E.J. Framing the Future First: Medial Temporal Lobe Activation Discriminates Delay and Acceleration Framing in Intertemporal Choice. 10.1037/npe0000122

  • Mrkva, K., Posner, N., Reeck, C., & Johnson, E. (2021). Design Systems with Your Most Vulnerable Users in Mind. Harvard Business Review, 1-5. Harvard Business School Publishing.

  • Brough, A., Donnelly, G., Griskevicius, V., Markowitz, E., Raimi, K., Reeck, C., Trudel, R., Waldman, K., Winterich, K., & Wolske, K. (2020). Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions. Social Marketing Quarterly, 26(4), 309-324. doi: 10.1177/1524500420970129.

  • Reeck, C., Lee, B.C., & Johnson, E.J. When $5 is Not $5: Search Strategies and Relative Thinking about Money. Association for Consumer Research, Atlanta, GA. Retrieved from https://www.acrwebsite.org/assets/pdfs/19prelprog1.pdf.

  • Reeck, C., Henninger, N., Tepfer, L., Kelly, V., Hackett, K., Katta, S., Giovannetti, T., Beard, E., Dennison, J., Muzekari, B., DeSalme, D., Kinmartin, R., Lang, A., Cipriaso, J., Hunter, E., Morrison, C., Fareri, D., & Smith, D. Age-related reductions in functional connectivity in social brain systems during an economic trust task. Society for Neuroscience Annual Meeting.

  • Henninger, N., Kelly, V., Hackett, K., Fareri, D., Tepfer, L., Katta, S., Reeck, C., Giovannetti, T., Beard, E., Dennison, J., Muzekari, B., DeSalme, D., Kinmartin, R., Lang, A., Cipriaso, J., Hunter, E., Morrison, C., & Smith, D. (2019). Age-related reductions in functional connectivity in social brain systems during an economic trust task.

  • Reeck, C. Search Strategies Moderate Patience in Intertemporal Choice. Amsterdam. Retrieved from http://www.decisionsciencenews.com/2019/05/29/subjective-probability-utility-and-decision-making-spudm-august-18-22-2019-amsterdam/#:~:text=Subjective%20Probability%2C%20Utility%2C%20and%20Decision,18-22%2C%202019%2C%20Amsterdam&text=SPUDM%20represents%20an%20international%20and,analysing%20and%20aiding%20decision%20processes..

  • Reeck, C. & Bartel, A.P. (2019). ABC Coalition Game: Relationships and Bargaining. Columbia CaseWorks, Columbia Business School. Retrieved from https://www.thecasecentre.org/students/products/view?id=162997.

  • Reeck, C. & Venkatraman, V. (2019). Decision Neuroscience: fMRI Insights into Choice Processes. In A Handbook of Process Tracing Methods 2nd Edition. Routledge.

  • Venkatraman, V. & Reeck, C. (2019). Decision Neuroscience. In A Handbook of Process Tracing Methods (pp. 234-248). doi: 10.4324/9781315160559-16.

  • Henninger, N., Katta, S., Kelly, V., Hackett, K., Muzekari, B., Reeck, C., Giovannetti, T., Fareri, D., & Smith, D. (2019). Aging is associated with reductions in functional connectivity in social brain systems.

  • Reeck, C., Falk, E., Knutson, B., Venkatraman, V., Yoon, C., Clithero, J., Genevsky, A., Huettel, S., Kable, J., Levy, D., Platt, M., Scholz, C., Smidts, A., & Wager, T. (2019). From Individual Decision Making to the Population: Promises and Challenges for Decision Neuroscience.

  • Reeck, C., Falk, E., Knutson, B., Venkatraman, V., Yoon, C., Clithero, J., Genevsky, A., Huettel, S., Kable, J., Levy, D., Platt, M., Scholz, C., Smidts, A., & Wager, T. (2019). From Individual Decision Making to the Population: Promises and Challenges for Decision Neuroscience.

  • Fareri, D.S., Kelly, V., Henninger, N.M., Hackett, K., DeSalme, D., Muzekari, B., Katta, S., Reeck, C., Giovanetti, T., & Smith, D.V. (2019). The influence of close relationships on shared reward processing in older and younger adults. Social and Affective Neuroscience Society, Miami, FL.

  • Reeck, C., Griskevicius, V., Trudel, R., Winterich, K., Markowitz, E., Waldman, K., Donnelly, G., Reczek, R., Brough, A., Wolske, K., & Raimi, K. Climate Change, Sustainability, and Environmentally Significant Choice: Setting the Agenda for Future Research in Environmental Decision-Making.

  • Kim, Y. & Reeck, C. (2019). Getting everyone onboard: Framing collective goal progress broadens participation in collective marketing campaigns. Frontiers in Psychology, 10(OCT). doi: 10.3389/fpsyg.2019.02353.

  • Reeck, C., Appelt, K., Gardner, E., Johnson, E., & Weber, E. (2018). Green or grey, I’ll do whatever you say: Implied endorsement mediates the effects of defaults on green energy choice regardless of disclosure or perceptions of the choice architect. Society for Judgment and Decision Making, New Orleans, LA.

  • Reeck, C., Gamma, K., & Weber, E. (2018). How We Decide Shapes What We Decide: Decision Modes Predict Consumer Decisions About Environmentally-friendly Electrical Utility Options. Washington, D.C..

  • Reeck, C., Dimoka, A., Pavlou, P., Guo, X., & Resnick, A. (2018). Consumer Privacy Tradeoffs: Neural mechanisms underlying privacy calculus. Society for Neuroeconomics.

  • Reeck, C., Lee, B., & Johnson, E. Search Predicts and Changes Patience in Intertemporal Choice. Association for Consumer Research.

  • Reeck, C., Dimoka, A., Pavlou, P., Resnick, A., & Guo, X. Consumer Privacy Tradeoffs: Neural mechanisms underlying privacy calculus.

  • Reeck, C., Gamma, K., & Weber, E.U. (2018). Feeling Green: Decision modes promoting environmentally-friendly consumer utility choices. Zurich, Switzerland.

  • Reeck, C., Dimoka, A., Pavlou, P., Resnick, A., & Guo, X. (2018). Consumer Privacy Tradeoffs: Neural mechanisms underlying privacy calculus. Ann Arbor, MI.

  • Reeck, C. & Onuklu, N. (2018). Interpersonal emotion regulation: Consequences for brands in customer service interactions. Society for Consumer Psychology.

  • Appelt, K., Gamma, K., Gardner, E., Johnson, E., Weber, E., & Reeck, C. (2018). Decision modes predict consumer decisions about environmentally-friendly electrical utilities. Society for Consumer Psychology, Dallas, TX.

  • Reeck, C. (2018). The psychology of going green: Influences on consumer decisions to engage in environmentally-friendly behavior.

  • Reeck, C. (2018). The psychology of going green: Influences on consumer decisions to engage in environmentally-friendly behavior.

  • Reeck, C. (2018). The psychology of going green: Influences on consumer decisions to engage in environmentally-friendly behavior.

  • Reeck, C., Wall, D., & Johnson, E. (2017). Search predicts and changes patience in intertemporal choice. Proceedings of the National Academy of Sciences of the United States of America, 114(45), 11890-11895. doi: 10.1073/pnas.1707040114.

  • Reeck, C., Dimoka, A., Pavlou, P., Resnick, A., & Guo, X. (2017). Sharing more than we mean to bare: Neural mechanisms underlying the privacy paradox. Toronto, Canada.

  • Shaver, K., Schjoedt, L., Passarelli, A., & Reeck (2017). The cognitive neuroscience of entrepreneurial risk: Conceptual and methodological challenges. In Array, Handbook of Research Methodologies and Design in Neuro-entrepreneurship (pp. 207-240). Cheltenham, UK: Edward Elgar. doi: 10.4337/9781785365041.00018.

  • Ward, M., Reeck, & Becker, W. (2017). A Brief Primer in Using Functional Magnetic Resonance Imaging (fMRI) in Entrepreneurship Research. In Array, Handbook of Research Methodologies and Design in Neuro-entrepreneurship (pp. 120-149). Cheltenham, UK: Edward Elgar. doi: 10.4337/9781785365041.00014.

  • Morrin, M., Wu, X., & Reeck, C. (2017). Is Anthropomorphism Effective in Helping Consumers Cope with Embarrassing Experiences? (SCP 8/4/17). Washington, DC.

  • Reeck, C., Fine, J., Appelt, K., Johnson, E., Weber, E., & Olkhov, Y. (2022). How Consumers Make Decisions About Time-of-use Electricity Pricing Plans. Sacramento, CA.

  • Reeck, C., Dimoka, A., Pavlou, P., Resnick, A., & Guo, X. (2022). Sharing more than we mean to bare: Neural mechanisms underlying the privacy paradox.

  • Reeck, C., Appelt, K., Olkhov, Y., Johnson, E., & Weber, E. (2022). What we all want? Defaults promote green energy choices via implied endorsement.

  • Day, M., Boardman, M., Krueger, N., Shaver, K.G., Schjoedt, L., Passarelli, A., & Reeck, C. (2017). Chapter 8: The cognitive neuroscience of entrepreneurial risk: conceptual and methodological challenges. In Handbook of Research Methodologies and Design in Neuroentrepreneurship (pp. 207-240). doi: 10.4337/9781785365041.00018.

  • Day, M., Boardman, M., Krueger, N., Ward, M., Reeck, C., & Becker, W. (2017). Chapter 5: A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research. In Handbook of Research Methodologies and Design in Neuroentrepreneurship (pp. 120-149). doi: 10.4337/9781785365041.00014.

  • Reeck, C., Gamma, K., & Weber, E. (2022). Feeling green: Decision modes promoting environmentally-friendly consumer utility choices.