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Laurie Wu

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Laurie Wu

  • School of Sport, Tourism and Hospitality Management

    • Tourism and Hospitality Management

      • Associate Professor

Biography

Dr. Laurie Wu joins the School of Tourism and Hospitality Management from Pennsylvania State University, where she earned her PhD and also served as an instructor.

Dr. Wu has authored about forty refereed journal and conference proceedings publications. As a consumer behavior and services marketing researcher, Dr. Wu’s research focus on three themes: Experiential Consumption & Sensory Marketing, Online Marketing & Advertising, and Technology Innovation in the Service Industry. Her work has been published in top tier journals such as Journal of Service Research, Journal of Service Management, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, among others. Dr. Wu has served as a reviewer for several​ hospitality and tourism journals and conferences.

Dr. Wu received the Best Paper Award at the 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, in 2011. She also earned the Harold F. Martin Graduate Assistant Outstanding Teaching Award, for 2013-14, from the Graduate School at Pennsylvania State University. Dr. Wu attained her PhD and Master’s degrees in Hotel, Restaurant & Institutional Management, with an area of study in Services Marketing, from Pennsylvania State University. She earned her Bachelor’s degree in Tourism Management from China’s Fudan University, which recognized her as its Outstanding Graduate of the Year.

Courses Taught

Number

Name

Level

THM 4322

Designing Tourism Experiences

Undergraduate

THM 5602

Service Experience Design

Graduate

Selected Publications

Recent

  • (2021). Service Experience Design.

  • (2021). Inspiring hospitality resilience.

  • (2021). Developing international collaborations: Best practices and future visions.

  • (2021). Repurposing your hospitality venue.

  • (2021). Above and beyond: The future of hospitality and travel research.

  • (2021). Above and beyond: The future of hospitality and travel research.

  • Fan, A., Wu, L., Mattila, A., & Yang, W. (2021). The Joint Impacts of need for Status and Mobile Apps’ Social Visibility on Hotel Customers’ Behavioral Intentions. International Journal of Hospitality and Tourism Administration, 22(5), 481-501. doi: 10.1080/15256480.2019.1650687.

  • Xu, S.T., Yang, W., Wu, L., Ma, E., & Wang, D. (2022). Work or baby? Maternity leave in the US lodging industry. Journal of Hospitality and Tourism Management, 46, 267-271. Elsevier.

  • Wu, L., He, Z., King, C., & Mattila, A. (2021). In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants. International Journal of Hospitality Management, 92. doi: 10.1016/j.ijhm.2020.102735.

  • Ma, E., Wu, L., Yang, W., & Xu, S.T. (2022). Hotel work-family support policies and employees’ needs, concerns and Challenges—The Case of Working Mothers’ maternity leave experience. Tourism Management, 83, 104216-104216. Elsevier.

  • Lu, L., Wu, L., & He, Z. (2020). Is Your Restaurant Worth the Risk? A Motivational Perspective on Reviews’ Rating Distribution and Volume. Journal of Hospitality and Tourism Research, 44(8), 1291-1317. doi: 10.1177/1096348020944537.

  • (2020). Reimagining the hotel experience: Innovating after a crisis.

  • (2020). Robotics in the food production process.

  • (2020). Service Design Thinking & Consumer Behavior.

  • Liu, S., Wu, L., & Wang, C. (2020). A creative-mix or variety-mix fusion experience? Examining marketing strategies for ethnic fusion restaurants. International Journal of Hospitality Management, 89. doi: 10.1016/j.ijhm.2020.102596.

  • (2020). Optimizing the Restaurant Experience During the COVID-19 Recovery.

  • Shen, H., Wu, L., Yi, S., & Xue, L. (2020). The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community. Journal of Travel and Tourism Marketing, 37(4), 418-428. doi: 10.1080/10548408.2018.1553749.

  • Wu, L., King, C., Lu, L., & Guchait, P. (2020). Hospitality aesthetic labor management: Consumers’ and prospective employees’ perspectives of hospitality brands. International Journal of Hospitality Management, 87. doi: 10.1016/j.ijhm.2019.102373.

  • Fan, A., Wu, L.L., Miao, L., & Manila, A.S. (2020). When does technology anthropomorphism help alleviate customer dissatisfaction after a service failure? - The moderating role of consumer technology self-efficacy and interdependent self-construal. JOURNAL of HOSPITALITY MARKETING & MANAGEMENT, 29(3), 269-290. 10.1080/19368623.2019.1639095

  • Gao, Y.L., Wu, L., Shin, J., & Mattila, A.S. (2020). Visual Design, Message Content, and Benefit Type: The Case of A Cause-Related Marketing Campaign. Journal of Hospitality & Tourism Research, 44(5), 761-779. doi: 10.1177/1096348020911444.

  • Wu, L., Fan, A., & Shen, H. (2022). Embracing the Future: New Technology and Mediated Chinese Tourists. Taylor & Francis.

  • Xiong, L., So, K., Wu, L., & King, C. (2019). Speaking up because it's my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations. International Journal of Hospitality Management, 83, 274-282. doi: 10.1016/j.ijhm.2018.11.006.

  • Keiningham, T., He, Z., Hillebrand, B., Jang, J., Suess, C., & Wu, L. (2019). Creating innovation that drives authenticity. Journal of Service Management, 30(3), 369-391. doi: 10.1108/JOSM-12-2018-0383.

  • Fan, A., Wu, L., & Shen, H. (2019). The interaction effects of consumer susceptibility to interpersonal influence and type of word-of-mouth on Chinese consumers’ restaurant choices. Journal of Foodservice Business Research, 22(4), 387-400. doi: 10.1080/15378020.2019.1626209.

  • Zou, S., Wu, L., Liu, H., Turner, R., & Li, X. (2019). Mobile Payments in Travel & Tourism: Unlocking the Potential. London, UK: World Travel & Tourism Council.

  • Liu, H., Wu, L., & Li, X. (2019). Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption. Journal of Travel Research, 58(3), 355-369. doi: 10.1177/0047287518761615.

  • Wu, L., So, K., Xiong, L., & King, C. (2019). The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures. International Journal of Contemporary Hospitality Management, 31(1), 21-40. doi: 10.1108/IJCHM-08-2017-0500.

  • Wang, Y., Wu, L., Xie, K., & Li, X. (2019). Staying with the ingroup or outgroup? A cross-country examination of international travelers’ home-sharing preferences. International Journal of Hospitality Management, 77, 425-437. doi: 10.1016/j.ijhm.2018.08.006.

  • He, Z., Wu, L., & Li, X. (2018). When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions. Tourism Management, 68, 127-139. doi: 10.1016/j.tourman.2018.03.003.

  • Yang, Y., Wu, L., & Yang, W. (2018). Does time dull the pain? The impact of temporal contiguity on review extremity in the hotel context. International Journal of Hospitality Management, 75, 119-130. doi: 10.1016/j.ijhm.2018.02.015.

  • So, K., Wu, L., Xiong, L., & King, C. (2018). Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification. Journal of Travel Research, 57(6), 727-742. doi: 10.1177/0047287517718354.

  • He, Z., Wu, L., & Li, X. (2018). Augmented reality in museum tourism experience. Proceedings of the 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. The 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Fort Worth, Texas.

  • Fan, A., Wu, L., & Mattila, A. (2018). Gender differences in the intentions to voice complaints across different service failure modes. Journal of Foodservice Business Research, 21(1), 22-32. doi: 10.1080/15378020.2016.1229091.

  • Lee, S., Sun, K., Wu, L., & Xiao, Q. (2018). A Moderating Role of Green Practices on the Relationship between Service Quality and Customer Satisfaction: Chinese Hotel Context. Journal of China Tourism Research, 14(1), 42-60. doi: 10.1080/19388160.2017.1419897.

  • Fan, A., Shen, H., Wu, L., Mattila, A., & Bilgihan, A. (2018). Whom do we trust? Cultural differences in consumer responses to online recommendations. International Journal of Contemporary Hospitality Management, 30(3), 1508-1525. doi: 10.1108/IJCHM-01-2017-0050.

  • He, Z., Wu, L., & Li, X. (2017). Tech vs. touch: The impact of dining stage on customers’ technology preference. Proceeding of the 2017 Annual ICHRIE Conference. The 2017 Annual ICHRIE Conference, Baltimore, MD.

  • Liu, H., Wu, L., & Li, X. (2017). Can positive experience sharing backfire? The impact of perceived travel bragging on persuasion. Proceeding of the 2017 Annual ICHRIE Conference. The 2017 Annual ICHRIE Conference, Baltimore, MD.

  • Wu, L., Gao, Y., & Mattila, A. (2017). The Impact of Fellow Consumers’ Presence, Appeal Type, and Action Observability on Consumers’ Donation Behaviors. Cornell Hospitality Quarterly, 58(2), 203-213. doi: 10.1177/1938965516686111.

  • Wu, L., Shen, H., Fan, A., & Mattila, A. (2017). The impact of language style on consumers′ reactions to online reviews. Tourism Management, 59, 590-596. doi: 10.1016/j.tourman.2016.09.006.

  • Wu, L. & Li, X. (2022). Sharing tourism experiences: Literature review and research agenda. In Array, Visitor Experience Design (pp. 220-233). Wallingford: CABI.

  • Wu, L., Shen, H., Li, M., & Deng, Q. (2017). Sharing information now vs later: The effect of temporal contiguity cue and power on consumer response toward online reviews. International Journal of Contemporary Hospitality Management, 29(2), 648-668. doi: 10.1108/IJCHM-10-2015-0587.