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Susan Mudambi

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Susan Mudambi

  • Fox School of Business and Management

    • Marketing

      • Research Professor

Biography

Susan M. Mudambi is Research Professor of Marketing at the Fox School of Business, Temple University, and she has a secondary appointment in Management Information Systems. She is Academic Director of the Executive Doctorate in Business Administration.

Her research addresses marketing strategy, international business. and the role of technology and social media in marketing. She has special expertise in customer and supplier relationship strategy, including branding, outsourcing and CRM. Her research is well-cited, with more than 3000 Google Scholar citations, including one article with more than 1000 cites. She has publications in journals including MIS Quarterly, Journal of Management Studies, Journal of Product Innovation Management, Journal of Economic Geography, Industrial Marketing Management, and Journal of International Management. She serves on the Editorial Board of several leading journals, including Journal of International Business Studies, Journal of Management Studies, Global Strategy Journal, and Journal of International Management.

She has extensive teaching experience in undergraduate, MBA, executive and doctoral programs in the U.S. and Europe. Her managerial experience includes positions at Bell+Howell and IBM, and in the political arena as a lobbyist and analyst. She earned a BA from Miami University, a M.S. from Cornell University and a PhD from the University of Warwick.

Research Interests

  • Marketing Strategy
  • Digital Marketing
  • International Business
  • Branding
  • Customer and Supplier Relationship Management

Courses Taught

Number

Name

Level

MKTG 3508

Digital Marketing

Undergraduate

BA 9802

Scientific Inquiry through Applied Research

Graduate

BA 9883

Directed Reading/Study

Graduate

Selected Publications

Featured

  • Mudambi, R., Mudambi, S., Mukherjee, D., & Scalera, V. (2017). Global connectivity and the evolution of industrial clustersFrom tires to polymers in Northeast Ohio. Industrial Marketing Management, 61, 20-29. doi: 10.1016/j.indmarman.2016.07.007.

Recent

  • Mudambi, S., Ghose, D., & Kumar, S. Brands in News Headlines: The Effect on Social Media Engagement.

  • Mudambi, S. The Impact of Brand Mentions in Traditional and Satirical News on Social-Media Engagement.

  • Brown, B., Swani, K., & Mudambi, S. (2020). Introduction to the special issue: B2B advertising. Industrial Marketing Management, 89, 578-580. doi: 10.1016/j.indmarman.2020.02.006.

  • Swani, K., Brown, B., & Mudambi, S. (2020). The untapped potential of B2B advertising: A literature review and future agenda. Industrial Marketing Management, 89, 581-593. doi: 10.1016/j.indmarman.2019.05.010.

  • Kumar, S., Ghose, D., & Mudambi, S. (2020). Brands in News Headlines: The Effect on Social Media Engagement. 2020 AMA Winter Academic Conference.

  • Barbro, P., Mudambi, S., & Schuff, D. (2020). Do Country and Culture Influence Online Reviews? An Analysis of a Multinational Retailer’s Country-Specific Sites. Journal of International Consumer Marketing, 32(1), 1-14. doi: 10.1080/08961530.2019.1635552.

  • Mudambi, S. & Graham, J. Approval and Accomplice: Towards a Better Understanding of Brands in Subcultures. Atlanta, GA.

  • Mudambi, S., Ghose, D., & Kumar, S. The Impact of Brand Mentions in News Headlines on Social Media Engagement. Seattle, WA.

  • Mudambi, S., Kotabe, M., & Darendeli, I. A Dynamic View of Post-Entry Ownership Choices of MNEs: Evidence from Retailing Industry 1990-2015. Copenhagen.

  • Mudambi, S. An Examination of Engagement of Satirical and Traditional News Stories in Social Media. Washington DC.

  • Mudambi, S., Sinha, J., & Taylor, D. (2019). Why B-to-B CEOs Should Be More Social on Social Media. Journal of Business-to-Business Marketing, 26(1), 103-105. doi: 10.1080/1051712X.2019.1565144.

  • Eisenstein, E., Mahoney, K., & Mudambi, S. What Determines The Patient Experience? Comparing Yelp Reviews of Urgent Care Centers and Emergency Rooms. Washington DC.

  • Eisenstein, E., Keech, J., Mittal, N., & Mudambi, S. (2018). Conflict Minerals and the Promotion of Socially Responsible Supply Chains. Minneapolis.

  • Mudambi, S., Ghose, D., & Kumar, S. An Investigation of the Sharing of Satirical News. Houston.

  • (2022). B-to-B-Markenführung. In Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-05097-9.

  • Eisenstein, E., Keech, J., Mittal, N., & Mudambi, S. (2017). MNE Promotion of Socially Responsible Supply Chains: The Case of Conflict Minerals. 43rd European International Business Academy (EIBA) Conference, Milan, Italy.

  • Mittal, N., Eisenstein, E., Mudambi, S., & Keech, J. (2017). MNE Promotion of Socially Responsible Supply Chains: The Case of Conflict Minerals. Milan, Italy.

  • Mudambi, S., Babro, P., & Schuff, D. Geography and Online Reviewing Behavior: An International Business Perspective. Venice.

  • Mittal, N., Mudambi, S., & Keech, J. (2017). Supply Chain Transparency Laws in Africa – A Complex Case of Conflict Minerals. International Academy of African Businesses and Development (IAABD) Conference, Atlanta, GA.

  • Mittal, N., Mudambi, S., & Keech, J. (2017). Supply Chain Transparency Laws in Africa – A Complex Case of Conflict Minerals. Atlanta, GA.

  • Mudambi, S. & Huang, N. Consumer Co-Creation of Counterfeit Risk Reduction in an Online Marketplace. American Marketing Association.

  • Mudambi, S. & Huang, N. Consumer Co-Creation of Counterfeit Risk Reduction in an Online Marketplace. Orlando, Florida.

  • Mudambi, S., Koeck, E., & Schuff, D. Tweets, Retweets and the Brand Positioning of the 2016 U.S. Presidential Candidates. Orlando, Florida.