Biography
Amy A. Lavin joins the Fox School as an Assistant Professor of Management Information Systems and Director of Digital Innovation in Marketing. At Fox, Amy will lead the implementation of the new online Master of Science program in Digital Innovation in Marketing and teach courses on information systems and data analytics. She has taught for several years as an adjunct professor.
Prior to joining the Fox School, she served as a technical training manager for Temple University. In this role, she managed the launch and training for the major software implementations of Banner and Concur and the implementation of Salesforce.com. She also previously worked as technical team manager and senior functional consultant with SunGard Higher Education, and as a software licensing manager at Temple.
Amy is working toward her Ed.D. in education administration from Temple University’s College of Education. She earned her Master of Business Administration and Bachelor of Business Administration degrees from the Fox School. She also holds a direct marketing certification from Pennsylvania State University.
Courses Taught
Number | Name | Level |
|---|---|---|
MIS 2901 | Honors Digital Systems | Undergraduate |
MIS 3506 | User Experience Design | Undergraduate |
MIS 5001 | Managing Information Systems | Graduate |
MIS 5001 | Information Technology Management | Graduate |
MIS 5101 | Business Intelligence | Graduate |
MIS 5101 | Database Management and Warehousing | Graduate |
MIS 5651 | Digital Innovation in Marketing Capstone | Graduate |
Selected Publications
Recent
Lavin, A. Customer Experience & the Metrics of Success.
Lambert, S.L. & Lavin, A. Higher Education: Brand Differentiation through Engagement in Challenging Times. Journal of Education Advancement and Marketing, 6(1), 1-11. Retrieved from https://www.henrystewartpublications.com/jeam/v6.
Lavin, A. UX Design - Getting Started with Building a Website.
Paris, D.A., Lambert, S., & Lavin, A. (2021). L'Oréal USA: Digitally Optimizing Consumer Insights. Ivey Publishing. Retrieved from https://www.iveycases.com/ProductView.aspx?id=114953.
Lavin, A. Customer Experience & the Metrics of Success.
Paris, D., Wilcox, J., Lavin, A., & Lambert, S. (2019). Opera Philadelphia: Segmentation Strategies for Changing Markets [Case Study]. Canada: Ivey Publishing.
Lavin, A. Innovation in the IS Classroom: Live Clients in the Classroom. Cancun, Mexico.
Lavin, A. & Mandviwalla, M. (2018). Is engagement the answer to the challenges of online education? Journal for Advancement of Marketing Education. Henry Stewart Publications.
Lavin, A., Martin, M., & Sclarow, S. (2018). Radically redesigning introductory MIS large-scale lectures: Creating enhanced learning environments. 2018 SIGED International Conference on Information Systems Education and Research.