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Bradley J. Baker

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Bradley J. Baker

  • School of Sport, Tourism and Hospitality Management

    • Sport and Recreation Management

      • Assistant Professor

Courses Taught

Number

Name

Level

STHA 0850

GenEd Limited Edition GQ: GenEd Limited Edition GQ: Moneyball: An Introduction to Sport Analytics

Undergraduate

SRM 5251

Introduction to Sport Analytics

Graduate

SRM 5256

Professional Portfolio in Sport Analytics

Graduate

Selected Publications

Recent

  • Pizzo, A., Kunkel, T., Jones, G., Baker, B., & Funk, D. (2022). The strategic advantage of mature-stage firms: Digitalization and the diversification of professional sport into esports. Journal of Business Research, 139, 257-266. doi: 10.1016/j.jbusres.2021.09.057.

  • Kunkel, T., Baker, B.J., Baker, T.A., & Doyle, J.P. (2021). There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness. Sport Management Review, 24(5), 839-861. Informa UK Limited. doi: 10.1080/14413523.2021.1880154.

  • Tierney, W., Hardy, J., Ebersole, C., Viganola, D., Clemente, E., Gordon, M., Hoogeveen, S., Haaf, J., Dreber, A., Johannesson, M., Pfeiffer, T., Huang, J., Vaughn, L., DeMarree, K., Igou, E., Chapman, H., Gantman, A., Vanaman, M., Wylie, J., Storbeck, J., Andreychik, M., McPhetres, J., Uhlmann, E., Abraham, A., Adamkovic, M., Adam-Troian, J., Agadullina, E., Akkas, H., Amir, D., Anne, M., Arbeau, K., Arnestad, M., Aruta, J., Ashraf, M., Azar, O., Baker, B., Baník, G., Barbosa, S., Mendes, A., Baskin, E., Bauman, C., Bavolar, J., Beckman, S., Bendixen, T., Benjamin, A., Berkers, R., Bhattacharjee, A., Bodily, S., Bottom, V., Brick, C., Brigden, N., Brown, S., Buckley, J., Butterfield, M., Caton, N., Chen, Z., Chen, J., Chen, F., Christensen, I., Cicerali, E., Columbus, S., Cox, D., Cracco, E., Crafa, D., Cummins, J., Cutler, J., Dahms, Z., Danvers, A., Daum-Avital, L., Dawson, I., Day, M., Deprez, P., Dietl, E., Dimant, E., Dogan, G., Domurat, A., Cruz, T.D., Plessis, C.d., Dubrov, D., Dwibedi, E., Elbaek, C., Elsherif, M., Evans, T., Field, S., Firat, M., Francis, Z., Ganzach, Y., Gautam, R., Gearin, B., Geiger, S., Ghasemi, O., Graf-Vlachy, L., Gram, L., Grigoryev, D., Guadagno, R., Hafenbrack, A., Hafenbrädl, S., Hagen, L., Hagmann, D., & Hammersley, J. (2021). A creative destruction approach to replication: Implicit work and sex morality across cultures. Journal of Experimental Social Psychology, 93. doi: 10.1016/j.jesp.2020.104060.

  • Du, J., Floyd, C., Kim, A., Baker, B., Sato, M., James, J., & Funk, D. (2021). To be or not to be: negotiating leisure constraints with technology and data analytics amid the COVID-19 pandemic. Leisure Studies, 40(4), 561-574. doi: 10.1080/02614367.2020.1862284.

  • Pizzo, A., Baker, B., Jones, G., & Funk, D. (2021). Sport experience design: wearable fitness technology in the health and fitness industry. Journal of Sport Management, 35(2), 130-143. doi: 10.1123/JSM.2020-0150.

  • Behnam, M., Sato, M., & Baker, B. (2021). The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs. Sport Management Review, 1-27. doi: 10.1080/14413523.2021.1880772.

  • Pizzo, A., Jones, G., Baker, B., Funk, D., & Kunkel, T. (2021). Sensemaking of Novelty: The Dynamic Nature of Integrating Esports Within A Traditional Sport Organization. Sport Management Review, 1-23. doi: 10.1080/14413523.2021.1935609.

  • Kunkel, T., Baker, B., Baker, T., & Doyle, J. (2021). There is No Nil in Nil: Examining the Social Media Value of Student-athletes’ Names, Images, and Likeness. Sport Management Review, 1-23. doi: 10.1080/14413523.2021.1880154.

  • Wegner, C., Baker, B., & Jones, G. (2020). Organizational identity development in sport volunteers. Journal of Sport Management, 35(4), 325-337. doi: 10.1123/JSM.2020-0042.

  • Behnam, M., Sato, M., Baker, B., Delshab, V., & Winand, M. (2020). Connecting customer knowledge management and intention to use sport services through psychological involvement, commitment, and customer perceived value. Journal of Sport Management, 34(6), 591-603. doi: 10.1123/jsm.2020-0033.

  • Su, Y., Baker, B., Doyle, J., & Yan, M. (2020). Fan engagement in 15 seconds: Athletes' relationship marketing during a pandemic via TikTok. International Journal of Sport Communication, 13(3), 436-446. doi: 10.1123/ijsc.2020-0238.

  • Baker, B., Du, J., Sato, M., & Funk, D. (2020). Rethinking segmentation within the psychological continuum model using Bayesian analysis. Sport Management Review, 23(4), 764-775. doi: 10.1016/j.smr.2019.09.003.

  • Wegner, C., Delia, E., & Baker, B. (2020). Fan response to the identity threat of potential team relocation. Sport Management Review, 23(2), 215-228. doi: 10.1016/j.smr.2019.01.001.

  • Su, Y., Baker, B.J., Doyle, J.P., & Kunkel, T. The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes. SPORT MARKETING QUARTERLY, 29(1), 33-46. 10.32731/SMQ.291.302020.03

  • Landy, J., Liam, M., Ding, I., Viganola, D., Tierney, W., Dreber, A., Johannesson, M., Pfeiffer, T., Ebersole, C., Gronau, Q., Ly, A., Bergh, D., Marsman, M., Derks, K., Wagenmaker, E., Proctor, A., Bartels, D., Bauman, C., Brady, W., Cheung, F., Cimpian, A., Dohle, S., Donnellan, M., Hahn, A., Hall, M., Jiménez-Leal, W., Johnson, D., Lucas, R., Monin, B., Montealegre, A., Mullen, E., Pang, J., Ray, J., Reinero, D., Reynolds, J., Sowden, W., Storage, D., Su, R., Tworek, C., Bavel, J.V., Walco, D., Wills, J., Xu, X., Yam, K., Yang, X., Cunningham, W., Schweinsberg, M., Urwitz, M., Uhlmann, E., Adamkovic, M., Alaei, R., Albers, C., Allard, A., Anderson, I., Andreychik, M., Babinčák, P., Baker, B., Baník, G., Baskin, E., Bavolar, J., Berkers, R., Białek, M., Blanke, J., Breuer, J., Brizi, A., Brown, S., Brühlmann, F., Bruns, H., Caldwell, L., Campourcy, J., Chan, E., Chang, Y., Cheung, B., Chin, A., Cho, K., Columbus, S., Conway, P., Corretti, C., Craig, A., Curran, P., Danvers, A., Dawson, I., Day, M., Dietl, E., Doerflinger, J., Dominici, A., Dranseika, V., Edelsbrunner, P., Edlund, J., Fisher, M., Fung, A., Genschow, O., Gnambs, T., Goldberg, M., Graf-Vlachy, L., Hafenbrack, A., Hafenbrädl, S., Hartanto, A., Heffner, J., & Hilgard, J. (2020). Crowdsourcing Hypothesis Tests: Making transparent how design choices shape research results. Psychological Bulletin, 146(5), 451-479. doi: 10.1037/bul0000220.

  • Kennedy, H., Baker, B., Jordan, J., & Funk, D. (2019). Running recession: A trend analysis of running involvement and runner characteristics to understand declining participation. Journal of Sport Management, 33(3), 215-228. doi: 10.1123/jsm.2018-0261.

  • Funk, D., Pizzo, A., & Baker, B. (2018). eSport management: Embracing eSport education and research opportunities. Sport Management Review, 21(1), 7-13. doi: 10.1016/j.smr.2017.07.008.

  • Baker, B., Jordan, J., & Funk, D. (2018). Run again another day: The role of consumer characteristics and satisfaction in repeat consumption of a sport-related experience product. Journal of Sport Management, 32(1), 38-52. doi: 10.1123/jsm.2017-0042.

  • Pizzo, A., Baker, B., Na, S., Lee, M., Kim, D., & Funk, D. (2018). eSport vs. Sport: A comparison of spectator motives. Sport Marketing Quarterly, 27(2), 108-123.

  • Baker, B., Zhou, X., Pizzo, A., Du, J., & Funk, D. (2017). Collaborative self-study: Lessons from a study of wearable fitness technology and physical activity. Sport Management Review, 20(1), 114-127. doi: 10.1016/j.smr.2016.10.008.