Biography
Dr. Chihyung “Michael” Ok joined the faculty in 2013 from Kansas State University’s Department of Hospitality Management and Dietetics, where he taught courses ranging from Advanced Research Methods to Cost Controls in Hospitality and Foodservice Systems.
Dr. Ok’s research interests include service design and evaluation, customer relationship management, employee emotional labor and intelligence, food and travel experience, and senior citizens’ attitudes and behaviors in hospitality product and service consumption.
His teaching interests are hospitality services and lodging management, research methods, hospitality and tourism marketing, and hospitality management strategies.
His 28 peer-reviewed publications include, most recently, an International Journal of Hospitality Management titled ‘The power of design: How do consumers respond to hotel design?’ and a Journal of Travel Research article titled ‘Relationship between emotional labor and customer orientation among airline service employee: Mediating role of depersonalization.’
Dr. Ok has been involved in fourteen funded research projects, and he has participated in 60 conference proceedings and presentations.
He currently serves as a coordinating editor for the International Journal of Hospitality Management and on the editorial boards of six academic journals including the Journal of Travel and Tourism Marketing and Management and the Journal of Travel and Tourism Marketing.
He earned his PhD in Hospitality Services Management from Kansas State University; Master’s and Bachelor’s degrees from Florida International University’s School of Hospitality and Tourism Management; and a Bachelor’s degree from Sejong University’s Department of Tourism Management in Korea.
Courses Taught
Number | Name | Level |
|---|---|---|
THM 2313 | Financial Issues in Tourism and Hospitality | Undergraduate |
THM 3312 | Strategic Decision Making in Tourism and Hospitality Management | Undergraduate |
THM 5316 | Strategic Management in the Tourism and Hospitality Industry | Graduate |
Selected Publications
Featured
Lim, S. & Ok, C. (2021). A meta-analytic review of antecedents of hospitality and tourism firms’ performance: A cross-cultural comparison. Tourism Management, 86. doi: 10.1016/j.tourman.2021.104325.
Lee, J., Ok, C., Lee, S., & Lee, C. (2018). Relationship between Emotional Labor and Customer Orientation among Airline Service Employees: Mediating Role of Depersonalization. Journal of Travel Research, 57(3), 324-341. doi: 10.1177/0047287517696978.
Park, S., Ok, C., & Park, K. (2017). Consumer online engagement in Facebook. Asia Pacific Tourism Association Conference, Busan, Korea..
Choi, Y., Ok, C., & Hyun, S. (2017). Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty: An empirical analysis of coffeehouse brands. International Journal of Contemporary Hospitality Management, 29(4), 1185-1202. doi: 10.1108/IJCHM-11-2014-0601.
Baek, J. & Ok, C. (2022). You deserve it: The effects of subjective waiting time on consumption. The 22nd Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Houston, Texas.
Baek, J. & Ok, C. (2022). Hope to “show off”: How do consumer consumers react to visual aesthetics? The moderating role of generations. The 22nd Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Houston, Texas.
Jeon, H., Kwon, J., Ok, C., & Choi, J. (2022). Exploration of relationships among festival experience, need satisfaction, and revisit intention. The 22nd Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Houston, Texas.
Park, S., Jang, J., & Ok, C. (2016). Analyzing Twitter to explore perceptions of Asian restaurants. Journal of Hospitality and Tourism Technology, 7(4), 405-422. doi: 10.1108/JHTT-08-2016-0042.
Recent
Lim, S. & Ok, C. (2021). Knowledge sharing in hospitality organizations: A meta-analysis. International Journal of Hospitality Management, 95. doi: 10.1016/j.ijhm.2021.102940.
Lim, S. & Ok, C. (2021). Fostering absorptive capacity and facilitating innovation in hospitality organizations through empowering leadership. International Journal of Hospitality Management, 94. doi: 10.1016/j.ijhm.2020.102780.
Lin, P.M., Ok, C.M., & Au, W.C. (2021). Tourists’ private social dining experiences. Tourist Studies, 21(2), 278-299. doi: 10.1177/1468797620986088.
Lin, P., Ok, C., & Au, W.C. (2021). Peer-to-Peer Dining: A Motivation Study. Journal of Hospitality and Tourism Research. doi: 10.1177/1096348021990709.
Park, K., Park, S., Ok, C., & Kim, H. (2021). Community Marathon Event Participation and Quality of Life. Sport Management Review, 1-19. doi: 10.1080/14413523.2021.1930949.
Lim, S. & Ok, C. (2021). Gift card types and willingness to spend more. Journal of Services Marketing. doi: 10.1108/JSM-10-2020-0422.
Park, S., Kim, J., Lee, Y., & Ok, C. (2020). Visualizing theme park visitors’ emotions using social media analytics and geospatial analytics. Tourism Management, 80. doi: 10.1016/j.tourman.2020.104127.
Ok, C., Park, K., Park, S., & Jeon, H. (2020). Event participation and advocacy: assessing the role of affective commitment and perceived benefits. Journal of Travel and Tourism Marketing, 37(1), 128-140. doi: 10.1080/10548408.2020.1722783.
Baek, J., Choe, Y., & Ok, C. (2020). Determinants of hotel guests’ service experiences: an examination of differences between lifestyle and traditional hotels. Journal of Hospitality Marketing and Management, 29(1), 88-105. doi: 10.1080/19368623.2019.1580173.
Park, S., Kim, H., & Ok, C. (2018). Linking emotion and place on Twitter at Disneyland. Journal of Travel and Tourism Marketing, 35(5), 664-677. doi: 10.1080/10548408.2017.1401508.
Jeon, H., Ok, C., & Choi, J. (2018). Destination marketing organization website visitors’ flow experience: an application of Plog’s model of personality. Journal of Travel and Tourism Marketing, 35(4), 397-409. doi: 10.1080/10548408.2017.1358234.