Courses Taught
Number | Name | Level |
|---|---|---|
MKTG 2101 | Marketing Management | Undergraduate |
MKTG 5001 | Marketing Management/Strategy | Graduate |
MKTG 5118 | Marketing MS Capstone | Graduate |
MKTG 5303 | Market Analysis and Strategy | Graduate |
MKTG 5403 | Market Analysis and Strategy | Graduate |
MKTG 5411 | Marketing Management | Graduate |
Selected Publications
Recent
Paris, D.A., Lambert, S., & Lavin, A. (2021). L'Oréal USA: Digitally Optimizing Consumer Insights. Ivey Publishing. Retrieved from https://www.iveycases.com/ProductView.aspx?id=114953.
Hill, T., Paris, D., Nash, D., & Blau, G. (2020). Live-Problem Project v. Client-Based Project: Which Is Most Effective for Perceived Learning of MBA-Level Marketing Concepts.? Journal of Education and Development, 4(3), 46. doi: 10.20849/jed.v4i3.806.
Paris, D., Wilcox, J., Lavin, A., & Lambert, S. (2019). Opera Philadelphia: Segmentation Strategies for Changing Markets [Case Study]. Canada: Ivey Publishing.
Blau, G., Szewczuk, R., Fitzgerald, J., Paris, D., & Guglielmo, M. (2018). Comparing Business School Faculty Classification for Perceptions of Student Cheating. Journal of Academic Ethics, 16(4), 301-315. doi: 10.1007/s10805-018-9315-4.
Paris, D. & Gajer, L.R. (2017). Why MBA grads need much more than technical skills. Philadelphia Business Jounral. Philadelphia Business Journal. Retrieved from https://www.bizjournals.com/philadelphia/news/2017/06/22/temple-experts-why-mba-grads-need-much-more-than.html.