Biography

Dr. Jean Wilcox brings over 25 years of professional experience in marketing and international business to her classroom. Dr. Wilcox has a PhD in Chemistry from the University of Chicago and began her career as a technical specialist for Xerox Corporation. She quickly moved in to the marketing field after participating in an executive management program at Simmons college.

Her work with Xerox took her frequently to Japan where she developed a deep interest in cross cultural communication and it's impact of marketing decisions. In her corporate career Dr. Wilcox specialized in strategic planning and brand management. She has published a book on brand management, (Abullard's ABC's of Branding, ISBN 0-9745612-0-7) and continues to consult on brand strategy implementation. In January 2010, she initiated the 10-10-10 Project(TM) in which students work on a real world social entrepreneurship project in additional to academic classwork.