Biography
Joe Glennon is an associate professor in the Department of Advertising who focuses on Copywriting, Concept Development and Creative Strategy. He is also the faculty director of Diamond Edge Communications, the student-run advertising agency staffed entirely by Temple students.
Prior to joining the Department of Advertising and Public Relations in 2010, Glennon was a copywriter and creative director who worked with brands
like adidas, Benjamin Moore Paints, Coca-Cola, Fidelity Investments and Microsoft. With experience in the agency framework and as a full-time freelancer, he brings both perspectives to Temple and advises students on the best ways to approach these career paths.
Glennon began his professional writing career as a screenwriter in Los Angeles, where he worked with the producers of some of the nation’s favorite TV comedies in the early 1990s, including Cheers, Frasier and Home Improvement. He is a graduate of the University of Massachusetts-Boston, holds an MFA in Creative Writing from Temple, and is a product of the legendary Harvard Square Script Writers group.
Courses Taught
Number | Name | Level |
|---|---|---|
ADV 2121 | Introduction to Copywriting | Undergraduate |
ADV 4102 | Advertising Campaigns | Undergraduate |
ADV 4103 | National Student Advertising Competition | Undergraduate |