Katie Gerst

Profile Picture of Katie Gerst

Katie Gerst

  • Fox School of Business and Management

    • Marketing

      • Associate Professor of Practice

Courses Taught

Number

Name

Level

BA 2196

Business Communications

Undergraduate

BA 2996

Honors Business Communications

Undergraduate

IB 2509

Short Study Trip Abroad: Doing Business in a Foreign Country

Undergraduate

MKTG 3501

Integrated Marketing Communications

Undergraduate

Selected Publications

Recent

  • Gerst, K.W., Sheets, R., Gilchrist, M., Ernst, B., Hentz, B., Bourjaily, P., & Follmer, C. Center in a Crisis: Challenges Created by Covid-19. Retrieved from https://www.businesscommunication.org/page/2020-annual#Proceedings.

  • Miller, J.P. & Gerst, K. Flying Blind by the Seat of our Pants: Disability and Universal Design in an Online Classroom. Detroit, MI.

  • Gerst, K.W., Miller, J., Folmer, C., Gilchrist, M., & Sheets, R. How to Start and Sustain Your Business Communication Center.

  • Gerst, K.W., Barrett, L., Bourjaily, P., Sheets, R., & Sowash, S. Beyond Business Writing: Transforming a Business Writing Center into a Business Writing and Speaking (and Visual Communication) Center.

  • Gerst, K.W. & Miller, J. Redesigning an Entire BBA Core to Include More Communication.

  • Gerst, K. (2017). Adapting a Business Communications Course for Study Abroad. Association for Business Communication, Dublin, Ireland.