Biography
Pallavi Chitturi is Professor & Deputy Chair in the Department of Statistical Science and Director of the Center for Statistical Analysis. She also serves as Associate Director of the EDBA program. Dr. Chitturi teaches statistics courses at The Fox School and for the EMBA and EDBA programs. She has taught for the Study Abroad Program at Temple University – Rome, and at the Japan campus.
Dr. Chitturi’s research interests are in the areas of choice based conjoint analysis, experimental design, and quality assurance. Dr. Chitturi has made several research presentations at national and international conferences and has published articles in statistics and quality management journals. Dr. Chitturi has successfully supervised Ph.D. dissertations and published a book titled ‘Choice Based Conjoint Analysis – Models and Designs’.
Dr. Chitturi is a recipient of the Lindback Distinguished Teaching Award, the Musser Award for Excellence in Service, the Musser Award for Excellence in Teaching, the Andrisani-Frank Undergraduate Teaching Award, DBA Faculty of the Year and the Crystal Apple Teaching Award. She was named a Dean’s Teaching Fellow for innovation and excellence in teaching. Dr. Chitturi was awarded 3 grants from the U.S. Navy’s Naval Logistics Readiness Research Center and one grant from the Office of The Vice-Provost for Research at Temple.
Research Interests
- Choice Based Conjoint Analysis
- Experimental Design
- Quality Assurance
Courses Taught
Number | Name | Level |
|---|---|---|
STAT 1102 | Quantitative Methods for Business II | Undergraduate |
STAT 2103 | Statistical Business Analytics | Undergraduate |
STAT 2523 | Design of Experiments and Quality Control | Undergraduate |
BA 9813 | Problem Solving using Quantitative Research Methods | Graduate |
STAT 5801 | Statistical Analysis for Management | Graduate |
Selected Publications
Recent
Chitturi, P. Discrete choice experiments – Applications in Data Privacy & Social Networking Sites.
Chitturi, P. It’s A Keeper: What Technologies Can We Bring Back to Face-To-Face Teaching? Temple’s Center for the Advancement of Teaching.
Chitturi, P. & Carides, A. (2020). Experimental design issues in choice-based conjoint applied to patient choice in healthcare. Journal of Comparative Effectiveness Research, 9(2), 141-147. doi: 10.2217/cer-2019-0115.
Chitturi, P. Discrete choice experiments in network security and data privacy. Mumbai, India.
Chitturi, P. Optimal Discrete Choice Experiments for Investigating Consumer Preferences. Tsinghua University, Beijing, China.
Chitturi, P. Experimental design issues in choice based conjoint applied to patient choice in healthcare. Vancouver, BC.
Chitturi, P. Optimality of consecutive and non-consecutive choice sets in discrete choice experiments. University of Hyderabad.
Chitturi, P. Choice based conjoint analysis and its application to study interdependent privacy valuation. Hyderabad.
Chitturi, P. & Mudambi, S. (2022). Building Brand Value in Business Markets. In Array, B-to-B Marketnfuhrung: Grundlagen, Konzepte und Best Practices [B-to-B Brand Management: Fundamentals, Concepts, and Best Practices] (pp. 181-198). Gabler Verlag. doi: 10.1007/978-3-658-05097-9.
Chitturi, P. Predicting Consumer Choice Using Choice Based Conjoint Analysis.