Biography
Dr. Sarah Bauerle Bass is an associate professor (SBS) and director of the Risk Communication Laboratory. Her research focuses on health and risk communication and how public health messages are crafted for diverse audiences to enhance decision-making. She has advanced the field of health communication by applying commercial marketing techniques to the development and testing of messages or interventions. Using perceptual mapping and vector modeling methods, Dr. Bass has shown how three-dimensional models can enhance message development and tailor it for specific behavior or attitude barriers. Content can then be applied to interventions using technology (mHealth, the Internet, Web 2.0 applications) and community-based applications. Dr. Bass is also utilizing psycho-marketing methods to assess emotional and physiological response to and processing of health messages through visual, graphic, Web or textual message elements using eye tracking and other bio-physiological measures. She has been funded by NIH (e.g. NCI, NIBIB, NIMH, NIDA), organizations (e.g. American Cancer Society, American Diabetes Association), state and city agencies (e.g. Pennsylvania DOH, PA Commission on Crime and Delinquency, Philadelphia Department of Public Health, AIDS Activities Coordinating Office), and industry (Merck, Gilead, Genentech). Her current projects include studies on PrEP in transgender women and women who inject drugs, decision making around tumor genetic profile testing and clinical trial participation in African American cancer patients, disease management strategies in African American patients with diabetes, COVID-19 vaccine hesitancy, airborne infectious disease behavior in young adults with ASD, perceptions of violence in Philadelphia, and medication adherence in women with HIV in the South, among others. Dr. Bass has won the prestigious Great Teacher Award (2012), the highest teaching honor at Temple University, as well as the Lindback Award for excellence in teaching (2007), and the Excellence in Teaching Award (2006) from the College of Public Health. She has also been awarded the Riegelman Award for Excellence in Undergraduate Public Health Education by the Association of Schools and Programs in Public Health (ASPPH) and in 2021 was awarded the Everett M. Rogers Award for Excellence in Public Health Communication from the American Public Health Association (APHA).
Dr. Bass also is a member of the Cancer Prevention and Control research program at Fox Chase Cancer Center.
Education
- Ph.D., Health Studies, Temple University
- MPH, Community Health Ed., Temple University
- BBS, Communications, Northwestern University
Google Scholar: Sarah Bass's Google Scholar profile
Courses Taught
Number | Name | Level |
|---|---|---|
HRPR 5999 | Research Experience in Health Professions | Graduate |
SBS 8105 | Health Communication | Graduate |
SBS 9083 | Readings and Conference in Public Health | Graduate |
Selected Publications
Recent
Hoadley, A., Bass, S., Brujaha, J., D’Avanzo, P., & Kelly, P. (2021). Healthcare beliefs, health information seeking, and healthcare setting preferences among women who inject drugs by community supervision status. Health and Justice, 9(1). doi: 10.1186/s40352-021-00135-9.
Tripicchio, G., Kay, M., Herring, S., Cos, T., Bresnahan, C., Gartner, D., Sosinsky, L., & Bass, S. (2021). Development and preliminary feasibility of ibyte4health: A mobile health (mhealth) pediatric obesity prevention intervention to engage parents with low‐income of children 2–9 years. Nutrients, 13(12). doi: 10.3390/nu13124240.
Hall, M., D'Avanzo, P., Chertock, Y., Brajuha, J., & Bass, S. (2021). Oncologists' Perceptions of Tumor Genomic Profiling and the Communication of Test Results and Risks. Public Health Genomics, 24(5-6), 304-309. doi: 10.1159/000517486.
D’Avanzo, P., Bass, S., Kelly, P., Brajuha, J., Gutierrez-Mock, L., & Sevelius, J. (2021). Community Belonging and Attitudes Towards HIV Pre-Exposure Prophylaxis (PrEP) Among Transgender Women. AIDS and Behavior, 25(9), 2728-2742. doi: 10.1007/s10461-021-03183-2.
Thomas, E., Bass, S., & Siminoff, L. (2021). Beyond rationality: Expanding the practice of shared decision making in modern medicine. Social Science and Medicine, 277. doi: 10.1016/j.socscimed.2021.113900.
Bass, S., Wilson-Genderson, M., Garcia, D., Akinkugbe, A., & Mosavel, M. (2021). SARS-CoV-2 Vaccine Hesitancy in a Sample of US Adults: Role of Perceived Satisfaction With Health, Access to Healthcare, and Attention to COVID-19 News. Frontiers in Public Health, 9. doi: 10.3389/fpubh.2021.665724.
Greener, J., Bass, S., Alhajji, M., & Gordon, T. (2021). Prospective assessment of contralateral prophylactic mastectomy decision-making in women with average risk: An application of perceptual mapping. Translational Behavioral Medicine, 11(1), 143-152. doi: 10.1093/tbm/ibz159.
Bass, S., D'Avanzo, P., Alhajji, M., Ventriglia, N., Trainor, A., Maurer, L., Eisenberg, R., & Martinez, O. (2020). Exploring the Engagement of Racial and Ethnic Minorities in HIV Treatment and Vaccine Clinical Trials: A Scoping Review of Literature and Implications for Future Research. AIDS Patient Care and STDs, 34(9), 399-416. doi: 10.1089/apc.2020.0008.
Simoncini, G.M., Koren, D.E., D'Avanzo, P., Clayton, E., Quinones, J.D., Brajuha, J., & Bass, S.B. EXPERIENCE WITH PREP: SURVEY AMONG IM AND OB/GYN FACULTY AND RESIDENTS. JOURNAL OF GENERAL INTERNAL MEDICINE, 35(SUPPL 1), S123-S123. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000567143600278&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Bass, S.B., Hall, M., Chertock, Y., Brajuha, J.A., & Coleman, J. PERCEPTIONS OF TUMOR GENOMIC PROFILING IN AFRICAN AMERICAN CANCER PATIENTS: AN IN-DEPTH QUALITATIVE ANALYSIS. ANNALS OF BEHAVIORAL MEDICINE, 54, S21-S21. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000546262400047&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Alhajji, M. & Bass, S.B. DIFFERENCES IN KNOWLEDGE ABOUT SICKLE CELL DISEASE AND EARLY CARRIER SCREENING BETWEEN PARENTS AND ADOLESCENTS IN SAUDI ARABIA. ANNALS OF BEHAVIORAL MEDICINE, 54, S586-S586. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000546262401395&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Bass, S.B., Jessop, A., Gashat, M., Brajuha, J.A., Alhajji, M., Burke, M., Wellington, C., & Ventriglia, N. "TAKE CHARGE, GET CURED": TESTING A MHEALTH HCV TREATMENT DECISION TOOL FOR METHADONE PATIENTS FOR ACCEPTABILITY AND EFFICACY. ANNALS OF BEHAVIORAL MEDICINE, 54, S291-S291. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000546262400608&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Bass, S.B., Brajuha, J.A., Kelly, P.J., D'Avanzo, D.A., Coleman, J., & Benitez, J.A. SOMETIMES YOU GOTTA CHOOSE: INDEPTH QUALITATIVE ANALYSIS ON BARRIERS AND FACILITATORS TO PREP USE IN WOMEN WHO INJECT DRUGS. ANNALS OF BEHAVIORAL MEDICINE, 54, S65-S65. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000546262400135&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
D'Avanzo, P.A., Bass, S.B., Brajuha, J.A., Luis, G., & Sevelius, J.M. PREP PERCEPTIONS AMONG PROVIDERS AND ASSOCIATIONS WITH FORMAL TRANSGENDER HEALTH TRAINING. ANNALS OF BEHAVIORAL MEDICINE, 54, S762-S762. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000546262401755&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Fleisher, L. & Bass, S.B. PRELIMINARY RESULTS FROM THE MYCHOICE STUDY TO IMPROVE INFORMED DECISION MAKING IN CLINICAL TRIAL PARTICIPATION. ANNALS OF BEHAVIORAL MEDICINE, 54, S717-S717. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000546262401664&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Simoncini, G.M., Koren, D.E., D'Avanzo, P.A., Quinones, J.J.D., Brajuha, J., & Bass, S.B. Physician Survey Results: Clinical Practice Training Is Needed to Improve Ob/Gyn PrEP Adoption. OBSTETRICS AND GYNECOLOGY, 135, 9S-9S. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000554572900026&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Ruggieri, D., Bass, S., Alhajji, M., & Gordon, T. (2020). Understanding Parents’ Perceptions of School-Based BMI Screening and BMI Report Cards Using Perceptual Mapping: Implications for School Nurses. Journal of School Nursing, 36(2), 144-156. doi: 10.1177/1059840518789243.
Jessop, A., Bass, S., Brajuha, J., Alhajji, M., Burke, M., Gashat, M., Wellington, C., Ventriglia, N., Coleman, J., & D'Avanzo, P. (2020). “Take Charge, Get Cured”: Pilot testing a targeted mHealth treatment decision support tool for methadone patients with hepatitis C virus for acceptability and promise of efficacy. Journal of Substance Abuse Treatment, 109, 23-33. doi: 10.1016/j.jsat.2019.11.001.
Fleisher, L., Bass, S., Shwarz, M., Washington, A., Nicholson, A., Alhajji, M., Geynisman, D., Maurer, L., Greener, J., & Kenny, C. (2020). Using theory and user-centered design in digital health: The development of the mychoice communication tool to prepare patients and improve informed decision making regarding clinical trial participation. Psycho-Oncology, 29(1), 114-122. doi: 10.1002/pon.5254.
Alhajji, M., Bass, S., Nicholson, A., Washington, A., Maurer, L., Geynisman, D., & Fleisher, L. (2020). Comparing Perceptions and Decisional Conflict Towards Participation in Cancer Clinical Trials Among African American Patients Who Have and Have Not Participated. Journal of Cancer Education. doi: 10.1007/s13187-020-01827-w.
Jessop, A., Bass, S., Gutierrez, M., & Gashat, M. (2019). Perceptions of barriers and benefits of hcv treatment and correlates to treatment intention in methadone patients. Journal of Health Care for the Poor and Underserved, 30(4), 1433-1454. doi: 10.1353/hpu.2019.0094.
Saxon, B., Bass, S., Wright, T., & Panick, J. (2019). Ebola and the rhetoric of US newspapers: assessing quality risk communication in public health emergencies. Journal of Risk Research, 22(10), 1309-1322. doi: 10.1080/13669877.2018.1473465.
Lepore, S., Rincon, M., Buzaglo, J., Golant, M., Lieberman, M., Bass, S.B., & Chambers, S. (2019). Digital literacy linked to engagement and psychological benefits among breast cancer survivors in Internet-based peer support groups. European Journal of Cancer Care, 28(4). doi: 10.1111/ecc.13134.
D’Avanzo, P., Bass, S., Brajuha, J., Gutierrez-Mock, L., Ventriglia, N., Wellington, C., & Sevelius, J. (2019). Medical Mistrust and PrEP Perceptions Among Transgender Women: A Cluster Analysis. Behavioral Medicine, 45(2), 143-152. doi: 10.1080/08964289.2019.1585325.
D'Avanzo, P.A., Bass, S.B., Brajuha, J., Gutierrez-Mock, L., & Sevelius, J. MEDICAL MISTRUST AND WILLINGNESS TO USE PREP AMONG TRANS WOMEN. ANNALS OF BEHAVIORAL MEDICINE, 53, S605-S605. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000473349401423&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Bass, S.B., Brajuha, J., Koester, K., Gutierrez-Mock, L., & Sevelius, J. BARRIERS AND FACILITATORS TO PREP USE AMONG TRANSWOMEN IN PHILADELPHIA AND SACRAMENTO: A COMPARISON OF TWO CITIES. ANNALS OF BEHAVIORAL MEDICINE, 53, S765-S765. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000473349401751&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Alhajji, M., Bass, S., & Dai, T. (2019). Cyberbullying, Mental Health, and Violence in Adolescents and Associations With Sex and Race: Data From the 2015 Youth Risk Behavior Survey. Global Pediatric Health, 6. doi: 10.1177/2333794X19868887.
Alhajji, M., Bass, S., & Dai, T. (2019). Cyberbullying, Mental Health, and Violence in Adolescents and Associations With Sex and Race: Data From the 2015 Youth Risk Behavior Survey. Global Pediatric Health, 6, 2333794x19868887. doi: 10.1177/2333794x19868887.
Bass, S.B., Jessop, A., Gashat, M., Maurer, L., Alhajji, M., & Forry, J. Take Charge, Get Cured: The development and user testing of a culturally targeted mHealth decision tool on HCV treatment initiation for methadone patients. PATIENT EDUCATION and COUNSELING, 101(11), 1995-2004. 10.1016/j.pec.2018.07.007
Parvanta, C. & Bass, S. (2018). Health Communication. Jones & Bartlett Learning.
Rovito, M., Gordon, T., Bass, S., DuCette, J., Tierney, A., & Coles, N. (2018). Developing the “Control Identity” Typology to Create More Effective Testicular Health Promotional Messaging. American Journal of Men's Health, 12(3), 546-555. doi: 10.1177/1557988315621143.
Greener, J., Bass, S., & Lepore, S. (2018). Contralateral prophylactic mastectomy: A qualitative approach to exploring the decision making process. Journal of Psychosocial Oncology, 36(2), 145-158. doi: 10.1080/07347332.2017.1395940.
Frankel, A., Bass, S., Patterson, F., Dai, T., & Brown, D. (2018). Sexting, Risk Behavior, and Mental Health in Adolescents: An Examination of 2015 Pennsylvania Youth Risk Behavior Survey Data. Journal of School Health, 88(3), 190-199. doi: 10.1111/josh.12596.
Bass, S., Jessop, A., Maurer, L., Gashat, M., Hajji, M.A., & Gutierrez, M. (2018). Mapping the Barriers and Facilitators of HCV Treatment Initiation in Methadone Maintenance Therapy Patients: Implications for Intervention Development. Journal of Health Communication, 23(1), 117-127. doi: 10.1080/10810730.2017.1414902.
Jessop, A.B., Bass, S.B., Gashat, M.T., Hajii, M.A., & Forry, J. Creating and testing usability of an mHealth tool using targeted messages to affect HCV treatment decisions in HCV plus methadone patients. HEPATOLOGY, 66, 316A-316A. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000412089800578&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Gillespie, A., Fink, E., Traino, H., Uversky, A., Bass, S., Greener, J., Hunt, J., Browne, T., Hammer, H., Reese, P., & Obradovic, Z. (2017). Hemodialysis Clinic Social Networks, Sex Differences, and Renal Transplantation. American Journal of Transplantation, 17(9), 2400-2409. doi: 10.1111/ajt.14273.
Bass, S., Jessop, A., Gutierrez, M., Gashat, M., & Maurer, L. Use of Perceptual Mapping to Understand Barriers and Facilitators to HCV Treatment Initiation in Methadone Users. AMERICAN JOURNAL ON ADDICTIONS, 26(3), 243-243. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000400574200025&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Bass, S.B., Jessop, A., Maurer, L., Gutierrez, M., Gashat, M., & Carmody, E. DIFFERENCES IN PERCEIVED BARRIERS TO HCV TREATMENT INITIATION IN METHADONE USERS VS. IVDUS: APPLICATION OF PERCEPTUAL MAPPING. ANNALS OF BEHAVIORAL MEDICINE, 51, S1501-S1502. Retrieved from http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000398947202088&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=abcd71df5a6dac31fd219478b0a9c638.
Bass, S., Scarpulla, M., Patterson, F., Watts, S., & Twersky, S. (2017). Integrating Liberal Arts Learning Outcomes in the Development and Implementation of a Multisection Undergraduate Public Health Capstone Course. Pedagogy in Health Promotion, 3(1), 16-22. doi: 10.1177/2373379916670657.
Bass, S.B., Jessop, A., Maurer, L., Gutierrez, M., Gashat, M., & Carmody, E. (2022). Differences in perceived barriers to HCV treatment initiation in methadone users vs. IVDUs: Application of perceptual mapping. Annals of Behavioral Medicine, 51. Springer Nature.
Bass, S.B., Jessop, A., Gashat, M., Hajji, M.A., & Forry, J. (2022). Creating and testing usability of an mHealth tool using targeted messages to affect HCV treatment decisions in HCV+ methadone patients. Hepatology, 66(316). Wiley-Blackwell.
Bass, S.B., Jessop, A., Gashat, J., & Gutierrez (2022). Perceptions of HCV treatment and correlates to initiation willingness in HCV+ methadone clients. American Journal on Addictions, 26(3). Wiley-Blackwell.
Bass, S.B., Jessop, A., Gutierrez, M., & Maurerer, L. (2022). Use of perceptual mapping to understand barriers and facilitators to HCV treatment initiation in methadone users. American Journal on Addictions, 26(3). Wiley-Blackwell.